Pinterest was the first to enable animated GIFs, followed by Twitter. Here's what the final product might look like: How to Use GIFs in Your Marketing 1. Upload the GIF file into any place online that you'd put an image, and it should play seamlessly. Now you're ready to upload this GIF to use in your marketing! According to Adobe, a higher dithering percentage translates to the appearance of more colors and detail - but it increases the file size.Ĭlick Save at the bottom to save the file to your computer. The number next to the GIF file determines how large (and how precise) the GIF colors will be compared to the original JPEGs or PNGs.
If your image employs a lot of solid colors, you may opt for no dither. If you have a GIF with gradients, choose Dithered GIFs to prevent color banding. Next, choose the type of GIF file you'd like to save it as under the Preset dropdown. Satisfied with your GIF? Save it to use online by going to the top navigation bar and clicking File > Export > Save for Web (Legacy). Step 8: Preview your GIF by pressing the play icon. Click Other if you'd like to specify a custom number of repetitions. The default will say Once, but you can loop it as many times as you want, including Forever. Step 7: At the bottom of the toolbar, select how many times you'd like it to loop. In our case, we chose 0.5 seconds per frame. To do this, click the time below each frame and choose how long you'd like it to appear. Step 6: Under each frame, select how long it should appear for before switching to the next frame. This will make each layer a frame of your GIF. Step 5: Open the same menu icon on the right, and choose "Make Frames From Layers." Then, click the menu icon on the right of the Timeline screen.įrom the dropdown menu that appears, choose Create new layer for each new frame. To do this, first select all your layers by going to the top navigation menu and choosing Select > All Layers.
Step 4: Create a new layer for each new frame. Now, your Timeline should look something like this: If it's not automatically selected, choose it from the dropdown menu - but then be sure to actually click it, otherwise the frame animation options won't show up. Step 3: In the Timeline window, click "Create Frame Animation." The Timeline window will appear at the bottom of your screen. To open Timeline, go to the top navigation, choose Window > Timeline. The Timeline will let you turn different layers on and off for different periods of time, thereby turning your static image into a GIF. Photoshop will create a new layer containing the merged content, which you should also rename. Next, press Shift + Command + Option + E (Mac) or Shift + Ctrl + Alt + E (Windows).
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Pro Tip: If you want to combine layers so they appear in a single frame in your GIF, turn visibility on for the layers you want to merge (by clicking on the "eye" to the left of each layer name so only the eyes for the layers you want to merge are open). Once you have your layers in there and you've named them all, you're ready for step two. To name a layer, go to the Layer panel on the bottom right of your screen, double-click on the default layer name, and type in the name you want to change it to. To add a new layer, chose Layer > New > Layer.īe sure to name your layers so you can keep track of them easily when you make your GIF. Ĭreate each frame of the animated GIF as a different Photoshop layer.
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If you don't already have the series of images created. Photoshop will then create a separate layer for each image you've selected. Then, select Browse, and choose which files you'd like to use in your GIF. To upload them into Photoshop, click File > Scripts > Load Files Into Stack. Gather the images you want in a separate folder.
Here's an example of an animated GIF you might make using this tutorial:Īlright, let's get started.
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If you already know how to create a GIF, skip to the section on how to use GIFs in your marketing materials. How to Create an Animated GIF in Photoshop Preview your GIF by pressing the play icon.At the bottom of the toolbar, select how many times you'd like it to loop.Under each frame, select how long it should appear for before switching to the next frame.Open the same menu icon on the right, and choose "Make Frames From Layers.".In the Timeline window, click "Create Frame Animation.".
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